Integra ServiceConnect Names RaeAnn Grossman Chief Revenue Officer

RaeAnn Grossman to join executive leadership team at Integra ServiceConnect.

September 12, 2017

Owings, Mills, MD—Integra ServiceConnect®, a leading provider of community-based engagement services for difficult-to-reach health plan members, announced the appointment of RaeAnn Grossman as Chief Revenue Officer effective August 28, 2017. RaeAnn will be bringing with her over 20 years’ senior executive experience in healthcare business strategy and product development.

Rick Hassett, MD, Chief Executive Officer of Integra notes “We couldn’t be more excited to have RaeAnn join our executive team. Her impressive track record of driving significant growth in her organizations is a testament to her expertise in this sector of healthcare, and we look forward to her contributions to Integra.” RaeAnn’s expertise spans Medicare Advantage, Medicaid, and Commercial member engagement, risk adjustment, implementation and integration of quality and member retention initiatives. She has a wide variety of healthcare experience at organizations that include Health Plans, Medical Groups, Physician Hospital Organizations (PHOs), start-ups, Integrated Hospital Systems, and the Institute of Health Professionals Education.

“RaeAnn’s experience will help us reach the next stage of growth and development, as she will work to refine our service offerings to best meet the needs of health plans, provider groups, and their members,” comments Michael Yuhas, Founder and Chairman of Integra. Before joining Integra, she held executive roles with ArroHealth, Gorman Health Group, CenseoHealth and Optum. RaeAnn was also one of the founders and principal investors in a first full-service HCC management company for Medicare Advantage, where she held the position of Chief Client Services Officer. Her past roles showcase her government program expertise and her commitment to compliance.

About Integra ServiceConnect:  Integra ServiceConnect engages members through personalized face-to-face interaction, driving increased participation in risk adjustment, case management, and other clinical and quality outcome initiatives nationwide. Integra’s team of highly-trained outreach specialists are consistently successful in mobilizing members that cannot or have not been engaged through standard outreach campaigns. Integra’s services can be used for short-term, targeted initiatives or high-touch, long-term programs, and can be customized to meet a plan’s specific needs for members in any market and line of business. Developed over time, Integra’s disciplined approach includes hiring the right staff and equipping them with the training and tools necessary to achieve high levels of member engagement and satisfaction. For more information please visit